Fashion photography essay

Fashion photography essay

Through her, the reader is in a position to learn the evolution and growth of liberty fashion photography essay women in the US have undergone in their quest to achieve modernity. It is basically implying that if you wear this perfume you will look and feel like this. These elements make the darker ones seem softer which I think makes the image more appealing and keeps the focus on the beauty aspects. David Bailey. Although, fashion photography essay, every woman wants to be beautiful, the photographer wanted to challenge the appearance of beauty.

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Perfume holds the power that fashion photography essay are what they wear, fashion photography essay. I chose a magazine ad about a product I use, Jimmy Choo perfume. However, women middle of paper At some degree we have a responsibility to project the right image to a certain extent. But will that sell a magazine? The age old question is whether society fashion photography essay media or whether the media shapes society. In regards to advertising, it seems as though the companies shape how women view themselves and set the standards of beauty. These standards can cause women to take drastic measures to feel accepted in a culture that revolves around physical beauty, risking damage to their physical and mental health in the process. The Purpose of advertising is not to sell sex, but to attract the consumer, fashion photography essay.

Their talent is the ability to transform seemingly neutral object to create a desirable product. Woman want to be desirable and some would do almost anything to achieve the look of what the world sees as being sexy. Magazines target a certain audience, giving advertisers a way of targeting a specific audience. Not all people can afford those expensive products. But because of the beauty advertisement messages, some women, especially teenage girls. They will find some other ways to earn money purchasing cosmetics. Like sex trade. Those "needs" are just from the beauty advertisements to serve capitalist in industries. Furthermore, a majority of the beauty campaigns, despite their well-intentions, are flawed and reinforce stereotypes.

In modern day society, there is a greater excitement and interest about the portrayal of un-retouched, real images, fashion photography essay. This notion is used by many companies as a marketing tool to increase sales, rather than for the genuine benefit of women and spreading awareness. Many women go through life trying to make themselves something they are not by means of expensive surgery, expensive clothes and makeup, expensive hairstyles, etc. This is a picture of a very attractive, thin gorgeous looking girl posing for Tommy Girl perfume. I think there is a problem in the way this company is advertising this product.

It is basically implying that if you wear this perfume you will look and feel like this. Magazine Analysis of Elle The title Elle hold suggestions of femininity, the word is flowing and rolls of the tongue. It is also aesthetically pleasing to the eye as an anomaly. The price is quite expensive and shows a reader that has enough fashion photography essay to have all the things she wants. So people look at celebrities and fashion designers, and believe that to be accepted they have to look like them, fashion photography essay. Now men also feel the need to look good because of the media. On the TV, instead of having infomercials ounds, having good hair, and covering themselves in makeup are what beauty should be perceived as. Every time someone flips through a magazine, sees a picture of a model and wish to look like them, fashion photography essay, they are contributing to an idea they are supposedly disgusted by, fashion photography essay.

If women believe that the product works fast, can save them money, and most importantly, make them naturally gorgeous, then they are more likely to purchase the product. Throughout this ad Lancôme Paris uses a variety of techniques to appeal to fashion photography essay suffering from skin imperfections and dark spots. They utilize methods such as repetition, symbolism, and diction to appeal to the senses and create emphasis. Apart from the pictures and advertisement that are printed in magazines. Other culprits that promote ideal beauty includes Hollywood films, television series as well as some music videos. All of these materials covey the concept of ideal beauty to the younger generation. Home Page Fashion as Fashion Photography.

Fashion as Fashion Photography Better Essays. Open Document. Essay Sample Check Writing Quality, fashion photography essay. Fashion is an evolving subject. Fashion Photography, as Fashion itself has transformed too. The way Fashion Photography has changed a lot to what it was and what it is now. And yes it would have changed as a lot has transformed through the years of fashion, fashion photography essay. Fashion Photography has changed in the way we look fashion photography essay it know, it has changed gender issues, sexuality, ethnicity fashion photography essay the way the body has been portrayed.

So when looking fashion photography essay a fashion image you have a lot to think about if you want to fully understand the concept of it meaning. But it has a hidden agenda, hidden word, a meaning that it is try to communicate to the viewers. The words in the image, fashion photography essay, the image are the words, words are hidden in the image or the image is the word are many ways of explaining how fashion image are seen and understood in today fashion photography. A Fashion photograph is not just there for you to look at and like or dislike and pass it through your memory.

The image makes you want to buy what is being advertised to you. And the Photographer plays with that concept and creates that desire, that you can become that person you see in the photograph. And live that lifestyle. The cinematic techniques made it possible the way people lived and the r became more creative person in the fashion shoot, after the designer. The overall photograph would sell your garment to the best ability that the photographer could achieve. It was not just about being a beautiful model in the photograph, there had to be other ways of making the photograph appealing than the simple lacklustre way of being beautiful, fashion photography essay. Although, every woman wants to be beautiful, the photographer wanted to challenge the appearance of beauty.

And also challenge the way we looked at people that were not beautiful, but had a unique quality to them, fashion photography essay. The fashion photographer had a lot of power in Fashion; they could make a normal street person become the key icon for desire and envy. Fashion photography essay Access. Satisfactory Essays. Perfume Advertisement Words 2 Pages. Perfume Advertisement. Read More. Powerful Essays. Advertising: Sex Sells Words 4 Pages 19 Works Cited. Advertising: Sex Sells. Good Essays. Essay On Beauty Advertisement Words 4 Pages. Essay On Beauty Advertisement. Better Essays. Beauty And Beauty: The Rising Impact Of The Beauty Industry Words fashion photography essay Pages. Beauty And Beauty: The Rising Impact Of The Beauty Industry. The Beauty Myth Words 1 Pages.

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Along with cultures, social issues and the need for a high level of conceptualism within images, photographers have turned to other areas of design and culture to create unique and original designs. This essay is going to look at four major areas that have not just directly affected the fashion photography world and molded it to what it is today, but what is shaping and pushing photography forward. During and after World War II, women's magazine served as an advice quide, fashion manual, marriage counselor, catalog and more. This collection of magazines and journals entries provide a resource for understanding how the popular press comprehended and attempted to influence women's behavior, goals and values in the postwar era.

History shows that women have been categorized only as housekeepers and nurturers, a fact that continues to torment those women who strive for political and business careers today. The conspicuous images from World War II women's magazines reveal the cultural inclination to focus on women's intrinsic duties of family and home, with a emphasis on fashion and beauty, even during a time of shortage, rationing, and. By offering low prices and giving people access to more high end goods, the department store helped blur the lines of class that previously divided society.

The status of women was also changing at this time due in part to the rise of the department store. The department store gave women a place that was socially acceptable to visit and it was a significant job provider to a growing female workforce. There were also the changes in technology that emerged as modernity gained momentum. The department store was a symbol of this modernity, showing off all that was new in the world. Gasu Clothing is in a class all of its own. We strive to make our customers feel and look beautiful no matter what their size or shape is.

This is where we beat our competitors. These people are excessively trying to imitate or follow the latest style and fashion models, and these immoderate behaviors causes troubles among fashion people. These adverse effects can cause people to gain eating disorders, ignore an uncomfortableness of fashion style, and ignore the people who care less or not much about their fashion style. When people want to follow the latest fashion, and to assimilate the style, they believe that they should be like fashion models on the runway. These fashion models are tall and very skinny, and being like that is their job. I have a working knowledge of the items that are being sold and can offer personal experiance as to why they should purchase from the store.

Urban Outfitters is a place where teens go. In the early 20 th century, Paris was the leading center for fashion design and French designers were warming to the creative potential for Fashion Photography. By , Jules, Louis, and Henry Seeberger, who had begun their business as postcard photographers, started to publish portraits of aristocratic and fashionable women in prominent French journals. Around the same time, Lucien Vogel, who had founded two new fashion-oriented publications, La Gazette du Bon Ton and Les Jardin des Mode , challenged the fine art photographer Edward Steichen to bring his creativity to fashion photography.

Steichen rose to the challenge and in he took thirteen images featuring Paul Poiret's fashion designs for the Art et Decoration magazine. As photographic historian Jesse Alexander noted, Steichen's intervention is "now considered to be the first ever modern photography shoot. That is, photographing the garments in such a way as to convey a sense of their physical quality as well as their formal appearance, as opposed to simply illustrating the object. The history of the fashion magazine predates the 20 th century. A potential prototype for fashion illustrations began as early as the 17th century, when, in , Jean Donneau de Vise founded Le Mercure galante. Publications like The Lady's Magazine , which published in Britain between and , also included fashion illustrations.

In France, 19 th century publications like Le Costume Francais and Journal des Dames et des Mondes carried fashion illustrations too but these relied upon hand-colored engravings for their effect. With its debut in , Harper's Bazaar became the first American fashion magazine, and Vogue followed soon after in Their emergence coincided with technological advancements that made it possible to reproduce photographs, and by new printing techniques allowed for text and photograph to appear on the same page. This development boosted the popularity of fashion magazines and radically transformed the format of the leading women's magazines.

Indeed, by the early 20 th century, and with the beginnings of proper of modern photography, Vogue emerged as the leading fashion publication with Harper's Bazaar positioned as its leading rival. It was, above all else, inspired leadership that informed the rise of the modern fashion magazine. In Condé Nast bought Vogue and Vanity Fair and directed the magazines toward a greater emphasis on women's fashion and photography. He introduced inspired innovations such as the two-page spread and, later on, color photography. Nast also appointed Baron Adolph de Meyer, a photographer renowned for his celebrity photographs, as the first Vogue head photographer. Depicting glamorous women in compositions that emphasized mood and atmosphere, de Meyer set the aesthetic standard for the magazine.

However, it was the appointment of Steichen in as house photographer for Vogue and Vanity Fair , a post he held for the next fifteen years, that defined both magazines' visual style. Employing the sharp focus of Straight Photography , he created an indelible image of what it was to be a chic, contemporary, woman. Harper's Bazaar became a distinctive and pioneering fashion influence in the s. Vogue's fashion editor Carmel Snow left Vogue for Harper's in A huge personality - she was rumored to hardly ever eat or sleep and functioned on a daily "three-martini-lunch" habit - Snow took to the task of reinventing the magazine. Viewing it as a reference "for well-dressed women with well-dressed minds," she created a distinctive American look. In she hired the Hungarian photojournalist Martin Munkacsi to shoot the swimwear "Palm Beach" issue.

Munkacsi photographed Lucile Brokaw running along Piping Rock beach on Long Island and, as Harper's critic Stephen Mooallem noted, the action shot that resulted "would turn out to be a defining one for Bazaar [and soon] Bazaar was filled with images of women in motion and in the world. Taking over as editor-in-chief in , Snow hired a dynamic team that turned the magazine into a global force. Renowned as a model and social trendsetter, Diana Vreeland, became the head of fashion, and Alexey Brodovitch became the magazine's art director.

A Russian émigré, Brodovitch had worked as a graphic designer and theatrical designer for Sergei Diaghilev's Ballet Russes, and his bold dynamic designs reflected a modernist aesthetic. Louise Dahl-Wolfe became the head photographer; her color cover images of models in sun-drenched outdoor settings reflected the independent and active modern woman. As fashion critic Charlotte Cowles wrote, Dahl-Wolfe "and her eagle-eyed, Russian-born art director [Brodovitch] were both itching to banish the stodgy black-and-white society portraits that still dominated the burgeoning world of fashion photography. Instead they wanted the images to match their vision for the modern, liberated woman - one who worked, travelled, danced, drank champagne, and lived with such vitality that she'd leap off the page.

Following the "make do and mend" attitude that took hold during World War II, designers consciously attempt to re-embrace femininity and glamour and to revive France's fashion industry. Dubbed the "New Look" by Harper's chief Carmel Snow, the feminine "rebranding" reached its apex a decade later with the Hollywood musical Funny Face The film starred Audrey Hepburn as a bookish modern woman she prefers to dress in black slacks and sweater who travels to the jazz clubs of Montmartre in search of philosophical conversation with the father of Existentialism, Jean-Paul Sartre.

She doesn't meet Sartre but becomes involved with a fashion photographer, played by Fred Astaire. He slowly "re-feminizes" Hepburn she of the "funny face"! who he photographs in a series of fashion shoots in the shadow of Paris's most famous landmarks. Astaire's character was modelled on Richard Avedon who also worked as advisor and photographer on the film and photographed Hepburn for the film's iconic poster while the fashion editor, played by a flamboyant Kay Thompson, was modelled explicitly on Diana Vreeland. Givenchy's designs also played a leading role in the film's "New Look" leading critic Pamela Hutchinson to describe Funny Face as "nothing if not a fashion show.

It was Dior rather than Givenchy that became the leading fashion house and contributed most to the revitalization of Paris as the world center for fashion. The Dior look became so iconic in fact that it has continued to influence later designers including Miuccia Prada, Vivienne Westwood, Thom Browne, and Alexander McQueen. Yet, at the time, the "New Look" was criticized by some women who found the corseted look and its emphasis on male definitions of femininity as repressive. Coco Chanel was amongst those critics: "Only a man who never was intimate with a woman could design something that uncomfortable" she complained. The post-war era also saw the emergence of leading women fashion photographers, most notably Lillian Bassman. Beginning her career as an assistant to Alexey Brodovitch, Bassman became art director for Harper's where she was an important mentor to Richard Avedon , Robert Frank , and Paul Himmel.

Turning to fashion photography in , she experimented in the darkroom, using bleach and burn techniques, and printing through unusual materials to create photographs that were, as art historian Lisa Hostetler noted, "memorable for their emotional atmosphere, impressionistic mood, and subtlety of intimate gestures. In , having arrived in Paris to photograph Dior's "New Look," Richard Avedon's photography took a dramatic turn toward a photojournalistic approach, as he henceforward photographed models on city streets and against skyline backdrops. As art critic Colin McDowell described it, Avedon "broke away from the decades-old traditional way of photographing fashion [ What [he] did was to introduce movement to some of the most formal clothes in the world and to give them a spirit that made them exciting for young women - a first in formal couture [ And he did so by Americanising its presentation.

The photojournalistic approach, which emphasized dynamism and spontaneity over studio portraiture , was enthusiastically promoted by Alexander Liberman, art director at Vogue , and Alexey Brodovitch at Harper's. Photojournalism dominated fashion photography in the s and was even mimicked in Funny Face under Avedon's advice. Martin Munkacsi, the Hungarian photojournalist who turned fashion photographer for Harper's in the s, influenced Avedon's innovative approach. In his essay "Think While You Shoot" Munkacsi had written, "Never pose your subjects. Let them move about naturally. All great photographs today are snapshots. In the s fashion became less formal, as youth culture demanded a "hip" and "trendy" look.

Sixties fashions employed new materials, bold colors, and styles that emphasized the liberation of the body. In London, three iconoclastic fashion photographers from working-class backgrounds: David Bailey, Terence Donovan and Brian Duffy -dubbed the "Black Trinity" by photographer Norman Parkinson - pioneered the "Swinging London" look. The three men became the first celebrity fashion photographers. In particular, the "Swinging London" look took on international significance when Bailey's photographic feature 'New York: Young Idea goes West', starring the then unknown model Jean Shrimpton, appeared in Vogue in Shrimpton became in fact the first "supermodel," followed soon thereafter by Twiggy, Veruschka, and Penelope Tree.

In the s, new fashion trends included androgynous styles, unisex minimalistic designs, and hippy fashions, all reflecting the alternative, or counter culture, youth movement that was in the ascendance. The British magazines Queen , emphasizing the celebrities and fashion of "Swinging London," and Nova , combining innovative fashion with social issues for the "liberated woman," became trend-setting publications. This vast change included the emergence of icons in both music and film such as Marilyn Monroe, James Dean, The Beatles and The Rolling Stones. influential photographers. One of those photographers being David Bailey.

Born in England he became inspired by the photography works of Henri Cartier Bresson4. In he got a job assisting John French, photographer for the Daily Mirror. This led him onto a highly successful decade in the fashion photography industry including working for Vogue. His approach to his work was fairly simple, with him taking a photograph of what was there showing his ideas in a straightforward yet creative manner. They were about the people in the pictures. His work has and continues to influence photographers, with the sharp, crisp lines and strong form shown in him images as well as the strong fashion and beauty styles. There was now even more ground for fashion photography to cover, due to the new cultural divisions that were shown mainly through fashion; for example punks, glam rock and men in general becoming more interested in expressing themselves through fashion.

During this time, fashion photography was liberated as a reflection of a more open minded audience, with photographers such as Helmut Newton7 looked at women in a more sexualized way, looking at the naked body more in fashion photography which was ground breaking and expanded the creative walls of fashion photography. First featured in Rolling Stone magazine with the John Lennon cover image she rapidly grew in popularity during this time creating her own styles, making her work recognizable. She created a story and brought her images to life expanding the subject beyond the person she was photographing. As well as working with Rolling Stone she worked with Vogue which includes 40 covers to date. Something new that occurred during this era was the idea of advertising campaigns for fashion shot in a similar way to editorial images8.

This allowed photography to become more creative and work closer with fashion houses rather than just magazines, expanding the mediums reach. One prominent photographer of this decade was Patrick Demarchelier. His work stood out from others due to the classier, more classic approach to photography and the presentation of the model and the ideas he was showing. Initially he went to New York in from France to work with Glamour, but he worked up to Vogue in He was recognized not only for his work but his attitude with models feeling relaxed and comfortable. His work was not only recognized in the fashion world, but by royalty. In Princess Diana asked him to take a photograph of her and Princes William and Harry9.

Now not only cameras had evolved to the early digital cameras as well as advanced film cameras, but their distribution and editing had by now dramatically changed. One of the major advances to impact upon photography — specifically fashion — was Photoshop. This new found power and control over the image that extended beyond the shoot allowed models to be retouched and perfected. Now, other than the vast fashion magazines that show all types of fashion, such as ID and Dazed and Confused, there is the internet. accessible and free compared to magazines, being able to use the internet whenever through the use of a phone. This is a positive development, allowing more people the chance to see and publish work, and it is instant. Whereas a magazine has to be printed then sent off to shops, once something is posted everyone can instantly look.

Two current photographers in the fashion industry are Rankin and Miles Aldridge. Both of these artists have their own distinct, bold and instantly recognizable styles. His work shows fun, exciting and different poses and presentation, with the resulting image taking on a more conceptual feel rather than looking at the fashion and beauty ideas face on with no incorporation of personal creativity. I have looked at his work a lot, and it has inspired me with more eccentric, fun shoot ideas. Something else that makes his work stand out is his use of colour and contrast as is very strong, bold and eye catching which helps draw attention to the work. These two images below from Rankin are both very different in the subject, but similar in how they are presented showing a link and consistent style with his work.

These images not only give examples of his work but show how diverse his ability is and how he leaves his personal mark on the image that makes it recognizable as his own. The first thing that you notice about this is the Queen and how she is being shown in a different way to how she is generally perceived to be and represented. In this, she looks happier and more relaxed than in other photographs where she looks more serious. The very bright colours and minimal shadow adds a bold effect which is typical of Rankins work. The composition in this image is also tight, not only showing evidence of rule of thirds but also, the cross centre of the flag is directly behind the centre of the queens head. This image shows a strong contrast between the white background and face to the pink.

Not only does this use of tone and colour create contrast, but effectively also puts the emphasis on the eyes, bye having the colour around them which draws in the viewers attention. There is a perfect, doll like quality to the model in this image, with porcelain skin and no shadow which matches some of his other work, thus creating something recognizable about his work. Miles Aldridge13 focuses on creating highly conceptual images that represent his ideas through a story like setting. Although he mainly creates these type of images, his portfolio is much broader, including portraits and advertising campaigns. For the majority of his work, there is a consistent use of colour to emphasis the subject. Another consistency in his work is the way his models look, flawless like mannequins which adds to the dramatic feel of the work.

What is most obvious and eye catching in this image is the distant, and sad. This paired with the kitchen setting and clothing gives the image a sad housewife style shoot. The colours used in this image are typical of his work, being very saturated and bright with minimal shadow which creates a surreal feel. This image shows a similar use of colour to the above image keeping the style surreal. The model looks like she is looking at something in shock or wonder — similar to the expression in the above image. The smoke in the background gives the image a very dramatic, cinematic effect which adds to the cinema feel of the image.

Another thing about this image is how frozen and stiff the model looks, which creates a mannequin effect similar to the above image. I feel that the photographs I have taken throughout this project show a wide variety of ideas relating to the topic of Fashion and Beauty. Although there is no general theme linking all of my images, I am happy with what I have done as I did not want to be stuck to looking into once concentratedidea throughout my project, and instead explore the visual world of fashion and beauty more broadly and from different approaches. Although my project is quite varied, most shoots do link into each other or gain ideas from previous shoots.

Where fashion and beauty are usually approached at face value, just showing the clothing, makeup etc. I decided for the majority to create more of a story and make them seem fun and exciting. To do this I did gain inspiration from how Rankin and Miles Aldridge present their ideas as well as from other artists depending on my ideas. Seeing as air brushing plays quite a big part in fashion and beauty photography — especially editorials and covers for high end glossy magazines — I have experimented with this during the editing on most shoots either perfecting skin or adding makeup and reshaping. This has shown me a lot about how much and how drastically images can be changed in between shooting and publishing. This image to the left is one of the images from my project.

I wanted to show the idea of natural, yet dark beauty and showing creatively instead of just straight up showing it with just the model in the composition. Adding the snakes creates a rougher, more wild and daring feel. The position and relationship between the model and snakes looks comfortable and easy, and due to how snakes are feared by some, this puts her across as fearless, in control and powerful which is what I wanted to show. Although I wanted to put this across, I did not want it to come across in a harsh, overly dominating way. This is why there is fairly strong elements of innocence. The most obvious being the fact she looks naked.